About Us

About Us

Deeply cultivating travel culture, creating beyond-expectation travel experiences

Business License

Xiamen New Landmark Tourism Culture Development Co., Ltd.

An integrated enterprise rooted in Xiamen, focusing on tourism project development, cultural and creative integration, and destination operation management. We are committed to deeply mining the natural and human resources of Xiamen and its surrounding areas, creating unique tourism experiences and cultural landmarks through innovative planning and development. Our projects involve urban tourism, cultural and tourism commercial complex operation, cultural and creative product R&D, festival event planning, and more, aiming to enhance the tourist experience and promote the innovation and development of Xiamen's tourism culture.

To date, we have served over 300,000 visitors, planned and executed over 8,000 wonderful journeys, covering a total distance of over 3 million kilometers. Our commitment to quality is reflected in the numbers: the average tourist satisfaction rate reaches 96%, widely recognized by all parties. Our professional team continues to develop innovative tourism projects, perfectly combining local culture with modern tourism needs, to create unique in-depth experiences for tourists.

Our Mission

Inherit Xiamen's excellent traditional culture, promote cultural innovation and exchange, and build the most influential Xiamen cultural communication platform. Protect and disseminate Xiamen's cultural heritage through digital means, so that more people can understand and love Xiamen's culture, enhance cultural confidence, and promote cultural prosperity and development.

Our Vision

To become the preferred platform for the world to understand Xiamen culture, building a cultural bridge connecting tradition and modernity, Xiamen and the world. By 2030, Xiamen New Landmark Tourism Culture Development Co., Ltd. will be built into an internationally renowned cultural communication brand, promoting Xiamen culture to the world, and letting Xiamen culture shine globally.

Core Values

Our cultural communication philosophy and value orientation

Professional Authority

Gathering a team of top experts in the field of Xiamen culture to ensure professional and authoritative content, providing accurate and reliable cultural information.

Cultural Inheritance

Committed to the protection and inheritance of Xiamen's intangible cultural heritage, rejuvenating traditional culture in modern society.

Innovative Development

Applying digital technology to empower cultural communication, innovating content presentation formats, and enhancing user experience and cultural communication effects.

User First

Guided by user needs, providing personalized and diversified cultural content and services, creating an excellent user experience.

Open & Inclusive

Promoting diverse cultural exchanges and mutual learning, driving the integration and common development of Xiamen culture with cultures of all nations.

Social Responsibility

Actively participating in public welfare cultural activities, promoting the balanced development of cultural resources, and fulfilling the social responsibility of a cultural communicator.